Mental Floss is a great time waster of a site. It’s Friday, so take a few minutes to take the following quiz.  There are 16 brands listed on the page with 16 soundbites of their corresponding jingles. Can you get them all?  Two stumped me for a bit but I made my guess and […]

Clearly, the sheer mass of eyeballs that is collected via Myspace is a force to be reckoned with. Politicians, ever apt to sniff out dollars and votes, have listened to their millenial generation staffers and have got in the ‘game’. Is there a way to forecast the ‘young’ vote (even though the young voters are […]

Amazing Stories, Thrilling Wonder Stories, Startling Stories…name your lurid moniker. These old pulps are wonderfully art directed considering they were designed to do one thing – sell. These covers helped to set the adolescent mind into motion like throwing gas on a fire. The cover lines were wonderfully leading and many of these old pulps […]

Well, maybe there’s not enough forest logging apps for the Mac but when it comes to movie DVD cataloging, there are a slew of major shareware & commercial choices. What’s nice is that everyone allows you a download and a chance to test out loading 10-25 DVD’s before it stops – except for one app, […]

So, after seven months of waiting I finally receive my debut copy of one of the most delayed and heavily invested in magazine launches in decades. First off, the Conde Nast sales folks did a bang up job of cross selling into the property. There are quite a few fashion advertisers within Portfolio’s pages. However, […]

In the longest gestation for any magazine – PORTFOLIO was announced sometime last summer is just about ready to hit the mailboxes and kiosks. According to the NY Times, it’s a $120 million dollar launch with 185 ad pages (out of 332 pages). Both pretty impressive in any economy but doubly impressive in this economy […]

Just what we fans of online video need…another battle for a new standard for online video. Oy. Adobe announced today that they will be releasing a new codec called Adobe Media Player for us to watch videos on our PC’s and Macs. Microsoft, not to be outdone in such a critical component of any technology […]

Well, presuming your fantasy is to run a local TV station … virtually – then your prayers are answered (Mac & PC) … It’s the imaginatively titled sim: TV STATION MANAGER. Or if those small market stakes are not high enough for you – how about buying and selling Spielberg & Rupert? Are you smart […]

If you are a major marketer and you are looking to analyze trends in ad spending across the major consumer magazines you can forget getting monthly data from the PIB. To the unitiated, the Publishers Information Bureau (PIB) has published monthly data on total ad spending in the major magazines each month and is a […]

Have you ever thought as you’re driving to work – man, I wish I knew more about the Fundamentals of Biology or how to speak French or hear Martin Luther King Jr’s, speech in its entirety, “I’ve Been to the Mountaintop” … or hear some classic novel without paying $19.99 … well, say no more […]