Articles in the Media Category
Posted in Apple Mac, Computing, Gadgets, Internet, iPhone, Marketing, Media, Mobile, Toys on 19 June 2007
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I understand that journalists want to be cynical and to claim “objectivity.” But when 11 bloggers at ZDNET write over 50+ negative blog posts in a little over a week for a product NOT even out yet? What is that? Proof they are smarter than us? … and more cynical? Proof they are mad at […]
Posted in Advertising, Marketing, Media on 18 June 2007
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What do private equity firms see in the print magazine model? Quadrangle Capital Partners II is rumored to have bought Maxim, Blender, and Stuff for $240 Million U.S. While that includes their web sites (about 4 million uniques collectively each month), the magazines (which collectively earn about 400 ad pages monthly) the deal also includes […]
Posted in Internet, Media, Music, TV on 17 June 2007
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What is the time limit on SPOILER ALERT statute of limitations? A week? Will you get beat up if you wear this spoiler t-shirt? A lot of online fury been directed at creator David Chase and I’ll bet 85% of the people who shouted for head as their first reaction now realize how perfect the […]
Posted in Apple Mac, Computing, Film, Gadgets, Internet, Media, Retail, TV on 15 June 2007
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We have covered Handbrake and MPEG Streamclip in some details so now it’s time to recap briefly what you want to do and what you need for Mac video (apps recommended are generally in ALL CAPS with LINKS are at the end): I want to have my DVD movies on my Mac so I don’t […]
Posted in Computing, Gadgets, Internet, Media, Toys, Video Games on 14 June 2007
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(UPDATED January 1, 2008) It is a great system and exactly what the video game industry needed, a company interested in serving the needs of the mass market gamers. That’s not to say that Sony or Microsoft don’t serve an audience that is also large – rather the larger audience is the several generation of […]
Posted in Apple Mac, Computing, Film, Gadgets, Internet, Media, TV on 13 June 2007
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MPEG StreamClip is the final piece to your Mac video editing and converting all-star lineup.* From their own description, there is practically nothing StreamClip can’t do … and in reality, they pretty much deliver exactly what they promise. It’s a little too much to paste it all in here so at the end is their […]
Posted in Computing, Internet, Marketing, Media on 11 June 2007
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It was not that long ago a weekly magazine was considered the perfect compilation of all that was buzz worthy, trend spotting and worth noting … and then came 24 hours news and sports – man, how were we ever going to keep up with that info overload … and now, you can track trends, […]
Posted in Advertising, Apple Mac, Computing, Gadgets, Internet, Marketing, Media, Mobile, Retail on 8 June 2007
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Every real marketer has to appreciate how Apple has garnered about $1 BILLION dollars worth of attention, branding, word of mouth and internet buzz with ONE keynote, a few official interviews and now less than 5 TV spots. Of course, everyone has to chime in – everything from outright failure to 45 million sold but […]
Posted in Apple Mac, Computing, Gadgets, Internet, Media on 7 June 2007
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Backing up your computer is pretty much the least fun you can have on your Mac. Do you need to backup? All you have to do is answer this question. “Can I reformat your hard drive right now?” Your answer? a) “Sure, whatever.” b) “I Don’t Think so …” c) “Noooooooooooo!!!!!!!!!!!!!!!!!!!!!!” If you answered A […]
Posted in Advertising, Apple Mac, Computing, Gadgets, Internet, Marketing, Media, TV on 6 June 2007
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The new iPhone ads are very slick and offer a dazzling demo of why you’d want one. So, some people wonder (like TUAW) why Mac ads aren’t like the iPhone – why are they of the I’m a Mac and I’m a PC variety and not outright demos of features of the Mac. For that […]