Articles in the Mattel Category

Mattel DreamWorks Turbo: Consolidated Before Opening
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Posted in Marketing, Mattel on 17 July 2013
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This is a first, it’s pretty rare to find parts of a line at consolidators/discounters BEFORE the film opens … “John H.” found this at Marshall’s a few days ago … I think Turbo opens today. Good luck!

San Diego Comic Con: Preview – Opening Day
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Posted in Disney Pixar, Mattel on 17 July 2013
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Sorry to miss the festivities this year – of course, nothing specific with CARS. So, if you’re going or already there, send us some pics or links! Have fun at the greatest show on Earth! Remember when?

How to Get Max Value Out of Your Barbie Jeep
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Posted in Mattel on 24 June 2013
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Barbie Jeep made with a steel frame, often free by the side of the road, a hill, some “friends,” … you have your own X games … (there might be some drinking not listed in the instructions – it might help). You can read the details here at Busted Knuckle along with a slide show. […]

Mattel Dreamworks Turbo: Collect ‘Em All!
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Posted in Mattel, movies on 15 June 2013
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So, will you wait until you see the movie to collect ’em all? Er, is it really a good idea to sell a kid’s toy called Skidmark? Is it just me or does this seem like something you’d win after spending $3 on skee-ball? Easy to get the two lines confused … This might make […]

DreamWorks Turbo: Lots of Toys Coming
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Posted in Mattel on 26 May 2013
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Well, I feel like I’ve already seen everything in the movie from the trailer but then maybe I’m not really the single digit age target of this movie? Who is the target of this movie? Couldn’t they just have animated all the 6 Fast & Furious movies into one 10-hour cartoon all voiced by Ben […]

Fisher Price Disney Pixar CARS & PLANES: Fun For the Little Tykes
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Posted in Disney, Disney Pixar, Mattel, Mattel Disney Pixar CARS on 6 April 2013
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Lots of fun choices coming for the little ones … “Mater Tow ‘n Go” – Mater is a floating tub toy wearing his scuba gear of mask and snorkel. His friend Lightening McQueen is a bath squirter. Attach McQueen to Maters tow hook and Mater will pull McQueen up to his back bumper. Great Mater […]

Mattel Barbie Catwoman & Ken 1966 Batman
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Posted in Mattel, Toys on 2 April 2013
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Barbie looks good as 1966 Catwoman … and Ken looks appropriate as 1966 Adam West Batman who never lifted a free weight. 🙂 And dude, please put the mask back on … Pre-order up at Entertainment Earth – Barbie and Ken available separately.

Holy Old School Batman!
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Posted in Mattel, Toys on 26 March 2013
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Mattel seems to be doing a nice job on everything retro … the 1966 Batman figures look pretty cool … And of course, you also need the wall climbing 2-pack … Of course, this view might be easier to recognize … – how ever did they make climbing up a wall look mostly effortless? AACCTTING! […]

Mattel Asks Moms Why They Don’t Play Hot Wheels With Their Sons
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Posted in Mattel, Mattel Disney Pixar CARS on 10 March 2013
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Interesting feature in BusinessWeek: Mattel’s Mom Issue: They Really Don’t Get Hot Wheels “In town for a toy fair, Matt Petersen, a Mattel vice president … had invited the women to discuss one of the great mysteries of modern life: why moms don’t know how to play Hot Wheels with their sons.” Besides reaching out […]

Mattel’s New Franchise Launch: Max Steel
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Posted in Mattel, Toys on 16 February 2013
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Well, I guess – technically a relaunch … Mattel is pining high hopes on the relaunch of Max Steel in the US. The website is live and the animated series on Disney XD will start airing in a few months. Here is the main series … “MAX STEELâ„¢ Turbo Team-Up* Figure Assortment/Basic Figure Assortment – […]