“The FIRST EVER Hot Wheels Star Wars vehicle, modeled after one of the most iconic villains in film history – Darth Vader! What better way to display your 1:64-scale die-cast car (with real rubber tires) than inside Vader’s lightsaber, complete with red glowing lights, lightsaber sounds and heavy breathing from the Sith Lord himself.” (Diecast […]

There seems to be an intense debate in the Master of the Universe Matty Forum … 🙂 Thanks for the heads up (I think), “NASCARBronco.”

Mattel wants you to stop hating on Barbie and go back to buying Barbie … “Barbie. It’s amazing how one doll can conjure so many different feelings and spark so much conversation. To learn more about how kids and their parents really feel about playing with Barbie, we started The #BarbieProject. No scripts. No rehearsals. […]

Mattel got the diecast vehicle license for Star Wars – while the movie is not due out until December of next year, there are enough Star Wars vehicles from the first 6 movies (surprise!) so these should arrive fairly soon. There is a Hot Wheels 1:64 Star Wars vehicles lineup. These will not be Camaro’s […]

Entertainment Earth is having a Monster High sale on the Monster High 13 Wishes Room Party Doll. It’s 45% off, $27.50. This includes a Spectra Vondergeist doll, iPod dock, and dance background and floor.  

No real shock, Mattel has another poor quarter … World-wide sales for Mattel Girls and Boys Brands were down 5% for the quarter. As you can see our world-wide growth sales were down 4% for the quarter, were sales down 2% in North American region, which includes our North American division and American grow operations […]

From the transcript & press release: Worldwide net sales down 6% from the prior year; North American1 gross sales down 10% and International gross sales were flat to last year; Worldwide gross sales for core brands: Barbie® down 13%; Hot Wheels® down 8%; Fisher-Price® down 13% and American Girl® up 3%; Mattel Girls & Boys BrandsFor […]

There are not one but two Hot Wheels movies coming, one animated and one live action. The live action one seems to make no sense but that’s never stopped anyone from making a movie. 🙂 The story centers on a washed-up Illinois State Trooper who, after a dangerous military device falls into the hands of […]

To celebrate the 50th anniversary of the Mustang … “Mustang and hot rod lovers will cherish this captivating collection of Ford’s favorite brand, its most classic years and coolest bodies! Get the Mustang Drift, the ’62 Ford Mustang Concept, the ’71 Mustang Mach 1, the Mustang Cobra, the ’67 Mustang, the ’92 Mustang, the Custom […]

From “CoolHunting,”a glimpse at the Hot Wheels Design unit at Mattel … If you’re curious about the Hot Wheels Car Maker Playset, you can check out our post here.