Articles in the Marketing Category

Mattel Disney Pixar Diecasts CARS: Canadian English-Only Cards
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 4 December 2008
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An interesting subset of the Mattel Disney Pixar Diecast CARS are the English-only Canadian cards. Now, they are not technically part of the U.S. release so in this case, you can safety ensconced yourself in the complete blanket without any of these CARS but they are amusing and during the occasion lulls of CARS collecting, […]

Mattel Disney Pixar Diecast CARS: Collect Them All Check List Checklist
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 4 December 2008
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As many of you know, we had a checkup at EDITGRID but it got a little too unweldy and as a straight spreadsheet while useful in some ways – was limiting because the online version only allowed limited typefaces. So while power users can continue to download that one and add to it and have […]

Mattel Disney Pixar Diecast CARS: Case C Assortment “Launchers”
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 3 December 2008
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For those that missed the CASE ASSORTMENT C of the ‘Pit Race Off’ launchers embedded in the WHEELERS post, it is … Coming in early January?

Mattel Disney Pixar Diecast CARS: Mack, Bumper Save & Free “Coloring Book”
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 2 December 2008
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I think everyone was at least able to find Mack with Bumper Save, Nitroade & Bob Cutlass on or about Black Friday … This was one of those deals where Mattel & WM did not make any money, WM just wanted to assure you were eager to be there on BF and Mattel basically counted […]

Mattel Disney Pixar Diecast CARS: Haulers – The Bigger They Are, The Better They Hide
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 2 December 2008
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A hundred thirty years ago if you wanted a toy, you got yourself a nice piece of wood and a whittling knife … of course, for many, you were soon known as 9-fingered Johnny … or soon after that, 8-fingered John and subsequently, one-armed Jon … or based on the creative skill of most piece, […]

Mattel Disney Pixar Diecast CARS: Gift 3-Packs Update FINALLY!
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 1 December 2008
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Presumably with the switchover from card design to mini box, that explains the apparent hibernation of the 3-packs just as they were getting interesting … Here is a sample pic of what the Chick Hicks Pitty’s & Mater box will look like when it gets released in early 2009. The bad news is that Sparemint […]

Mattel Disney Pixar Diecast CARS: The Piston Cup Racers Check List Checklist
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 1 December 2008
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We were holding off on the updated checklist since we weren’t sure exactly when the Wheelers were coming out. But even though the Wheeler ‘launchers’ won’t be out until late Spring 2009, we put them on the list so you can keep track in case you want to make long term plans. Of course, if […]

Mattel Disney Pixar Diecast CARS: Bye Launchers, Say Hello to Wheelers (CASE Update)
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 1 December 2008
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The launchers are on the schedule are all still coming … namely the WM 2 (coming next week? Next few weeks? Your guess is as good as anyone working at WM  🙄 Easy Idle 0-27084-71731-0 Shifty Drug 0-27084-71733-4 Tank Coat 0-27084-71730-3 Vitoline 0-27084-71732-7 CASE B is available from your Mattel resellers and contains: Chick Hicks […]

Mater’s Tall Tales: Tokyo Drifting – Bolted to BOLT
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 30 November 2008
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UPDATED POST with PREVIEW TRAILER LINK … While BOLT 3D has not been the biggest animated hit for Disney this Fall, in the next few weeks, the last Mater’s Tall Tales will be added as a short in front of the theatrical release. The “last” Mater’s Tall Tales will run about 6 minutes versus (versus […]

Mattel Disney Pixar Diecast CARS: TakeFive Contest December
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 30 November 2008
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Submit your CARS-i-fied photo or illustration (add eyes and expression to your ‘real life’ car or any car) … 4 winners will each win a Night Scope McQueen with Collector’s Guide seen just below: Here are some examples. RULES You may enter one a day at: contests@takefiveaday.com In the subject line – write in PHOTO […]