Articles in the Marketing Category

Mattel Disney Pixar Diecast CARS: Hello From Helsinki, Finland
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 12 March 2009
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JPK of Chicago happened to be in Finland the other day so he ditched his meeting and went in search of CARS … (okay, I may have embellished a little 🙂 ). He writes: “I had to go to Helsinki, Finland last week on business.  Whenever and wherever I travel, I am always keeping an […]

Mattel Disney Pixar Diecast CARS: Aroldo CARS2 Apple Piston Cup Racer Custom
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Posted in Advertising, Apple, Apple Mac, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 12 March 2009
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Of course, the official Apple logo is not a flat gray anymore but a beveled gray … So Aroldo has updated his Apple Piston Cup Racer to be compliant – ready for CARS 2. For typeface geeks, the “84” looks like it’s the Myriad Pro Black SemiExtended font. Myriad Pro is the quasi official current […]

Mattel Disney Pixar Diecast CARS: Just A Mystery To Me …
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 12 March 2009
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I vaguely recall seeing photos of these back on eBay in 2006 and maybe 2007 – as priced zoomed, people were buying them everywhere and trying to sell them. The backs are definitely international cards and it seems safe to guess they were early ones – as Mattel just scrambled to get them out … […]

Mattel Disney Pixar Diecast CARS: One & Done?
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 11 March 2009
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SOME THINGS OVERHEARD AT TARGET … This line is easy to collect. He is the chosen one. We’re putting out one color at a time. Each Target gets a different color. The other CARS are for illustration purposes only. If you don’t waddle in here at 8 AM, you lose, dude. There are plenty of […]

Mattel Disney Pixar Diecast CARS: The Return & News of Sarge
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV, Uncategorized on 11 March 2009
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Returning in mid summer … Chase Salutin’ Sarge will be returning first … I know there are a couple hundred reasons this is not logical as ‘chase’ generally implies something that might be as less desirable so you want to goose sales a little with variants and ‘chase’ variants but then, why ask why did […]

TakeFiveADay Questions & Answers …
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV, Universe on 11 March 2009
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If you have some questions – we might have some answers … So, ask away and maybe the answers will be useful to many others …

Disney Pixar Diecast CARS: The New Tomica Box Set
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV, Uncategorized on 11 March 2009
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The only other ongoing diecast CARS series is from Japan, from Tomica. Unlike the Mattel line which other than the love of re-re-releasing McQueen’s in each box has given us over 200 CARS – Tomica is pretty much sticking to a few dozen CARS and has been re-issuing them with different eye positions. They do […]

Mattel Disney Pixar Diecast CARS: Mini Motorized Trailers Check List
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 10 March 2009
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This is an easy checklist – only 4 … Pullback on the trailer and your kinetic energy is transferred to the mechanism, release and off it goes. The only downside is the mechanism is not small so the trailers can’t really hold anything … This is the first availability of Ramone in Purple as a […]

TakeFiveADay – MegaHeat & Wally Hauler Contest
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 10 March 2009
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Win a Walmart Wally Hauler from Megaheat! MegaHeat has gotten locked inside a real Wally hauler – what state will be end up in? I have a feeling he might not get out until it gets to a Walmart in _________________. He might not get much to eat except for some bitterroot which is all […]

Disney Pixar CARS: Magnet to Your Money
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 10 March 2009
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Well, if you can’t find any of the Easter Egg CARS, you can pick up a $1 bin CARS magnet … There are two choices – one to make your own McQueen decoration … And one to decorate the track with CARS … or a fun background if you plan on photographing all your CARS […]