Articles in the Marketing Category

Mattel Awarded ALL of Bratz …
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 8 April 2009
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For those unware, Mattel has been tuggling with Bratz Doll owner, MGA over who actually owns Bratz Dolls. The designer of the line was under contract with Mattel when he sketched the Bratz Dolls. Mattel won the first big round of the case when it was determined that the designer was definitely and legally under […]

Mattel Disney Pixar Diecast CARS: Fire Engine Mater & Dalmation Mia & Tia – The Real Deal – San Diego Comic Con 2009
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 8 April 2009
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As promised, here is the REAL & FINAL San Diego Comic Con 2009 Fire Engine Mater & Dalmation Mia-Damation Tia from CARS TOONS – Mater Tall Tales – Rescue Squad Mater. …. You sure you want pictures? You sure? Because if you look at the pictures, you might want to buy it … or three […]

Mattel Disney Pixar Diecast CARS: 3rd Anniversary
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 7 April 2009
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I don’t know what the regular third anniversary gift is but for CARS, I’m pretty sure I’ve already given … I could swear I had a lot more gold in my mouth before … I was in Target in 2006 and saw this … I thought … Humm, I mght like this upcoming CARS movie. […]

Disney Pixar CARS: Boom Studios CARS Comic HERE
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Posted in Advertising, collecting, comics, Design, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 7 April 2009
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The CARS comic book has been released … There are two covers. McQueen explains to Darrell Cartrip how he came to be Lightning McQueen … (guess the use GOODLIGHT tires on the lower circuit? Or our blimp collection is incompete) 🙂 We also meet Mack who was actually delivering other goods … Cue the Beatles […]

Mattel Disney Pixar Diecast CARS: I’m Watching Jerry Watching Milton …
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 7 April 2009
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Did you backfire in here? Are you sure stripes are slimming? Bro, you’re MY wingman! Pssrt, dude says you’re not in scale, yea, that dude … right over there! One of the easiest CARS completist subsets – CARS where the eyes are all the way to the left side. DONE!

Mattel Disney Pixar Diecast CARS: Haulers Case Assortment Next – 2009
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 6 April 2009
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Here are the Hauler assortments for the next 9 months which should take us to December 2009. CASE D for retailers/resellers not named WM, Target & TRU should begin getting shipments late next week so it’s not included here. Then basically there are 9 months left in the year and 9 Hauler CASES … so […]

Mattel Disney Pixar Diecast CARS: The Great American Price Rollback
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 5 April 2009
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TRU has finally joined the rollback party … “Character CARS” refers to the mainline singles … and of course the megasized/oversized CARS along with the Mini Motorized CARS. TRU also has Smurfs on sale. Over at Kmart – as reported, singles are at $2.49 but now the 3-packs are on sale this week also … […]

Mattel Disney Pixar Diecast CARS: The Chase CARS Visual Checklist
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 5 April 2009
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Last October, Mattel introduced the concept of CHASE CARS to the Disney Pixar diecast line. As with Mattel’s Treasure Hunts in the Hot Wheels line, they like to make sure you don’t miss out – in this case, each car is clearly marked CHASE. The concept & usage of “CHASE,” could not be much less […]

Mattel Disney Pixar Diecast CARS: The GM & Norev Futurliner
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 4 April 2009
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Feeling more and more like distant eon history and not 50 year-old history, once upon a time, GM was the juggernaut American company and while the Futurliner program actually got its start at the 1934 World’s Fair, its “Parade of Progress” rolling road show really picked up steam in the 1950’s … (using) “12 “Futurliners.” […]

Mattel Disney Pixar Diecast CARS: Retail Roundup
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 4 April 2009
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CollectorMom reports in – Jerry Recycled on her shelf at TRU – I think the second person to report in but the first with photos … And yep, Mattel shipped early to WM & now TRU … so much for their grand plan on making everyone pay for freight to get the haulers, I guess […]