Articles in the Marketing Category

Mattel Disney Pixar Diecast CARS: The Quixotic Quiz
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 22 April 2009
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So you know your CARS the movie and CARS, the diecast, here’s a quick quiz … only you know if you peeked 🙂 See if you can answer them without peeking at the film 🙂 1) How much in legal fees does McQueen owe Mater? 2) Name at least 3 names that Doc calls Lightning […]

Mattel Disney Pixar Diecast CARS: If You’re Bored And You Know It, Look at Your Milton Calypeer Rear
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 22 April 2009
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When the crops lay fallow and there are grim, dark drought conditions throughout the land. When your tears meander roughly down your dust coated face and you cannot even cry out – for your throat is parched from misery, despair and the howling winds of injustice? Them try Hamm’s Beer – the Beer Refreshing! Or […]

Mattel Disney Pixar Diecast CARS: Collectors Field Guide to Singles – Multi-Packs: Part 8 of 10
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 21 April 2009
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The first seven parts of the Collector’s Field Guide covered the single CARS on hanging blisters. This is Part Eight – covering the hanging blister multi-packs. MOVIE MOMENTS The first release of the multi-packs of “singles” CARS came not long after the release of the first Desert Art singles, the Movie Moments which were actually […]

Mattel Disney Pixar Diecast CARS: Disneyland-Disneyworld Mini Adventures Exclusive Playmat
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 20 April 2009
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The mysterious and exclusive Mini Adventures playmat is out with TWO exclusive MINI’s! I was still waiting for mine to arrive but Al L. of the fun www.miceage.com (all things Disney theme parks) sent along some pics to tide us over. The playmat folds out to Disneyland – a rarity according to Al who says […]

Mattel Disney Pixar Diecast CARS: What Kind of Car is Lightning McQueen?
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 20 April 2009
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Of course, the simplistic answer is to say the 1968 Corvette … But keep in mind, the ’68 Corvette design did not appear out of the blue … you could go back a little with the round slope rise over the front ‘wheel well’ design-look … some obvious examples in sports and race cars? The […]

Mattel Disney Pixar Diecast CARS: Working My Way Back To You …
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 19 April 2009
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Deep in the bowels of Mattel is a dedicated staff who have the vast resources and tools of the trade in digesting and re-digesting the rollout of CARS as diecasts into a finely honed science – weighing a multitude of matrixes involving market research, interpreting consumer interest, artisan crafting, retail situations, production schedule and a […]

Disney Pixar CARS: It’s Beginning to Look Like Christmas???
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Posted in Advertising, collecting, Film, Internet, Marketing, Retail, Toys, TV on 19 April 2009
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For those in the know, the Hallmark ornament catalog for the priviledged few is out … Full catalog is here (only CARS item) but Johan Santana as an ornament is available … If you’re looking for last year’s ornament … Luigi & Guido. Thanks for the heads up, Steve H.

Disney Pixar CARS: You are a Toy Figurine! You Are Not a CAR!
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Retail, Toys, TV on 19 April 2009
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Available in the UK – The figurine box set is not bad – £15 to get a over-view of most of the iconic Pixar characters … But selling the individual figurine CARS (that have NO rolling wheels) is a bit shabby – especially at £2.97 or about $4.40! What’s the point of a toy car […]

Disney Pixar CARS: Stickler for Stickers of Stickers McQueen?
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Posted in Advertising, collecting, Film, Internet, Marketing, Retail, Toys, TV on 18 April 2009
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Stickler for Stickers of Stickers McQueen? Then stick around! Also a UK item (Disney int’l is BUSY!), there is a new CARS sticker album book. Fill your album book up with CARS stickers … There are 190 stickers including 36 special foil and 10 PVC stickers and a 32 page sticker album with a pull […]

Disney Pixar CARS: Them Birds on a Wire Is Good Eating …
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Posted in Advertising, Film, Food, Internet, Marketing, Retail, Toys, TV on 18 April 2009
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In case you wondered what McQueen & Sally ate on their first date? Available at Tesco in the UK … In the US, Tesco is starting up a chain called ‘Smart & Fresh‘ but they haven’t made it to NorCal yet so can’t you if we’ll e getting Sally & McQueen meals … Of course, […]