Articles in the diecast Category

Mattel Disney Pixar Diecast CARS: What Kind of Car is Lightning McQueen?
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 20 April 2009
Stats: and 32 Comments

Of course, the simplistic answer is to say the 1968 Corvette … But keep in mind, the ’68 Corvette design did not appear out of the blue … you could go back a little with the round slope rise over the front ‘wheel well’ design-look … some obvious examples in sports and race cars? The […]

Mattel Disney Pixar Diecast CARS: Working My Way Back To You …
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 19 April 2009
Stats: and 25 Comments

Deep in the bowels of Mattel is a dedicated staff who have the vast resources and tools of the trade in digesting and re-digesting the rollout of CARS as diecasts into a finely honed science – weighing a multitude of matrixes involving market research, interpreting consumer interest, artisan crafting, retail situations, production schedule and a […]

Disney Pixar CARS: You are a Toy Figurine! You Are Not a CAR!
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Retail, Toys, TV on 19 April 2009
Stats: and 10 Comments

Available in the UK – The figurine box set is not bad – £15 to get a over-view of most of the iconic Pixar characters … But selling the individual figurine CARS (that have NO rolling wheels) is a bit shabby – especially at £2.97 or about $4.40! What’s the point of a toy car […]

Mattel Financial Numbers Q1 2009: Not So Good But Not So Bad …
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Posted in Advertising, collecting, diecast, Film, Financial, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 17 April 2009
Stats: and 27 Comments

As expected, sales are down … “This quarter’s results met our expectations, with revenues negatively impacted by foreign exchange rates and retailer inventory reductions,” said Robert A. Eckert, chairman and chief executive officer of Mattel. “We’ve made good progress on several strategically important fronts, and will continue to manage costs and expenses in light of […]

Disney Pixar Diecast CARS: A Trip to the $.99 Store
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Retail, Toys, TV on 17 April 2009
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Okay, technically the $.99 Store is the $.99.99 Store now – I kid you not. They needed to raise prices and couldn’t figure out how to do it until some lawyer jumped in … of course, they round to $1 … though technically, does this mean some other lawyer is going to file a class […]

Mattel Disney Pixar Diecast CARS: The Cars of CARS, Part 2
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 16 April 2009
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Part I of this post mostly covered the tuners which offer clues but nothing definite … the rest of the CARS here, are mostly licensed as indicated by the info on the cards or the trademark info … Here are some obvious ones … though of course, CARS is great on two counts – the […]

Mattel Disney Pixar Diecast CARS: Pit Race Off Launcher Roundup News
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 15 April 2009
Stats: and 50 Comments

The Pit Race Off Launcher portion of Mattel’s Pixar Diecast CARS seems to be run by bushed squirrels … We never got CASE A. We did get CASE B and now, CASE C was skipped and shipped to Germany … From “Sylt,” the cases are double the original US boxes … Interesting that the fronts […]

Mattel Disney Pixar Diecast CARS: TRU Clearance?
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Posted in Advertising, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 15 April 2009
Stats: and 24 Comments

Not sure if this is nationwide or just one store … Carrying Case “launcher,” Mini Playsets, “Step on” Track with stolen 2-piece Lightning McQueen, Radiator Springs Challenge and the oval Carrying Case …

Mattel Disney Pixar Diecast CARS: The “Real” Cars of CARS
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 15 April 2009
Stats: and 32 Comments

Most of the cars of CARS that are based mostly on a real life CAR is evident by the “licensed” logos and trademark/trade dress indication on the cards. The tuners are a little different as they seem to be mostly “inspired by.” Now, whether that’s because they wanted to have design liberty with the tuners […]

Mattel Disney Pixar Diecast CARS: It’s In the Bag
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Posted in Advertising, collecting, diecast, Film, Internet, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 14 April 2009
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And now, the geekiest post of all … the bags of CARS … Of course, most CARS come on cards or in boxes but the mail-aways have mostly come with bags so here’s a review since there are a lot of questions about “authenticity.” In this case, it is important because you want to be […]