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Co-Founder of TakeFiveADay and Acmeplex.com
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The Real Coke Classic: Mexico Coke with Cane Sugar at Costco
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Posted in Food, Marketing on 4 May 2007
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Made with real cane sugar – as it should be – now at Costco (at least here in Northern California). You get 24 BOTTLES (12 oz each) for about $18 + recycling deposit. Does it taste better? Oh yeah. Of course, Coke claims it tastes the same … why did they switch? Because corn syrup […]

American Idol: The Show For the Millennial Generation
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Posted in Marketing, TV on 4 May 2007
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People seemed puzzled by the massive hit that is AI. From 2003 to today, it is a ratings juggernaut – why? I think there are several key reasons. We live in an era where parents respect, encourage and want kids as small as possible to form opinions – sure there are some lines draw involving […]

Cable TV A La Carte: You Want Censorship?!!!
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Posted in Marketing, TV on 2 May 2007
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Sure, it sounds good on the surface but like in a restaurant, if you order a la carte, you just end up paying $18 for breakfast in Des Moines. Cable ala carte may have worked 20 years ago but not now. If you look at the Top 50 cable networks ratings, about 48 of them […]

Ikea: Cheap Tax Deductible Symbolism? Wal Mart Looking Smarter
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Posted in Advertising, Internet, Marketing, Retail on 1 May 2007
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Ikea has definitely lost their way – their selection is much more expensive and more knotty pine and cinder block looking everyday now … but there latest attempt at being green is an amazing and cheap symbolism scam on their part. They are now charging a nickel for every bag you use – so what […]

Mac Movie DVD Cataloging: Bring iSight
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Posted in Apple Mac, Film, Internet, Media, TV on 30 April 2007
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Well, maybe there’s not enough forest logging apps for the Mac but when it comes to movie DVD cataloging, there are a slew of major shareware & commercial choices. What’s nice is that everyone allows you a download and a chance to test out loading 10-25 DVD’s before it stops – except for one app, […]

Legos vs. Playmobil: It’s On
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Posted in Toys on 29 April 2007
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In the United States, LEGOS pretty much rule the roost when it comes to bricks and torso parts that attach to form people, places and things. Wikipedia has a nice summary of the history of LEGO’s. Of course, instead of just a box of LEGO’s and some guidelines what you can build, nowadays, the best […]

What to Buy For Your iPod – If You Have $300k …
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Posted in Gadgets, Toys on 29 April 2007
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This new 28-foot powerboat from Fearless Yachts has an iPod dock – a choice of 525 or 550 horsepower motors and body by Porsche Design … finally a boat to match my MacBook Pro.

What to Buy: Whack A Mole – The Home Version
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Posted in Gadgets, Toys on 28 April 2007
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Whac-A-Mole – the home version is actually pretty good fun and perfect for when you have a gaggle of kids around – it’s a board game yet requires no real time commitment. What kid doesn’t love hitting something with a plastic mallet as hard as he can? What grownup doesn’t love hitting a plastic mole […]

Producers-Option This!
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Posted in Film, TV on 28 April 2007
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Film & movie Producers – here’s a great story to option … “How the CIA used a fake science fiction film to sneak six Americans out of revolutionary Iran.” From WIRED

Now, That’s An Airfare! $10 From Columbus to SF Bay Area …
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Posted in Internet, Travel on 26 April 2007
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Startup airline SKYBUS is offering 10 seats for $10 dollars on all their flights – they are launching May 22 with Columbus to Oakland, CA as their only service so far – planning to add 9 cities in the near future. A quick check shows that surprise, there are no actual $10 tickets left but […]