Over at Entertainment Weekly, Stephen King has posted a  very nice article about why the series created by JK Rowling has been such a success.  WARNING:  there are de facto plot spoilers in his review of the last book. I thoroughly enjoyed reading King’s thoughts as he lays down a very well reasoned train of […]

With South Carolina’s Republican party’s decision (to be announced in NH later this week) to move up their primary to January 19th in 2008, South Carolina has effectively helped encourage a stampede of other states to consider (or defacto move) moving their primaries farther up in the process. This is a bad idea in my […]

While Mitt Romney easily won the recent Iowa straw poll among Republican candidates, it was Mike Huckabee‘s second place finish that is getting all of the ink. The Romney camp spent millions on their effort in Iowa to earn a ‘must win’ for the dollar drives coming soon to fill up ye olde coffers with […]

Another of the sessions I attended and blogged about while at ad:tech Chicago was one on whether Millenials were distracted or connected due to their widely regarded ability to multi-task (see: bored). It was a great opportunity to listen to two of the sharpest minds in the business expound on how to actively engage and […]

Forget the soft drink logos on vending machines in Splinter Cell: Chaos Theory or a cpg screen saver seen in SWAT 4, these are not the things that will benefit advertisers and for the most part all you do is piss off gamers. One of the key proponents of in-game advertising, Massive, is plowing forward […]

Just when you thought you have been bombarded just about everywhere by advertising, along comes another new form of advertising ‘vehicle’ just in time for all of you travelers out there…airport security bin advertising! At least in one example, they lined up a great contextual fit: The culprit, er… innovator, of this endeavor is one […]

I spent a few days last week blogging on the behalf of ad:tech for their conference held in Chicago. It was a busy few days and provided me with a great look at how some of the ad industry’s best minds are going about things. One of the sessions that I covered was on publishing. […]

Chris Anderson is the Editor-in-Chief of Wired Magazine and celebrated author (under fire recently for) of The Long Tail. The Google model acknowledges that we all have unique interests. For example, Chris Anderson has his own personal blog for UAVs called DIY Drones which he builds with his kids. I noticed that he runs Google […]

The venerable WSJ is reporting that Microsoft is buying a small 30-person firm in Santa Barbara called AdECN that runs a network linking buyers and sellers of internet ad space. Can Microsoft build the next ad exchange platform?  Sure.  Will users want to use it.  Huge maybe. Google itself has learned the hard way that […]

AOL is buying Tacoda for between $200 and $300 million according to reports today. To operate as a wholly owned subsidiary probably to get around the onslaught that will come from such a huge ad network (the largest actually via Advertising.com) buying a BT firm one presumes. This deal is significant and at $200 million […]