“Tru Kids plans to open 70 stores this year in Asia, Europe and India. It will also have a domestic plan for the U.S. and place a large emphasis on growing the brand in the United States, but the details haven’t yet been announced.”

“the new brand will focus on technology, in-store experiences and customer service. Modern customers love the convenience of being able to find products easily online, especially busy parents who don’t want to add another errand to their to-do list. Tru Kids is still finalizing its business plan and is open to a variety of retail approaches, including stand-alone stores, pop-up shops or partnerships with other brands. The more fluid and innovative approach to retail could solve the problems of the old Toys “R” Us and resonate with modern customers.”

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