Mattel Disney Pixar CARS: Carnival Cup Racers Arrive
Hasn’t shown up in my store yet (well, not on Saturday) but “CC” spotted these, thanks for the nice pics!
While we don’t really need another racer series or of course, another one that is incomplete, but the colors are pretty cool and tasty. Too bad they don’t have smell-o-tires.
You can check out open pics HERE. Yes, there is also a 4-pack.
| « Mattel Disney Pixar CARS: Finn with Breather, Breathe Deep | Mattel Disney Pixar CARS: Artist Ramone Bodies Up » |
15 February 2016
18 Comments
The color of the blister is surprisingly bright and quite eye catching
Hope they will have a complete 11 cars this time
What a load of CARnivalized crap. Insulting.
Such a moneygrab.
We tend to forget that Mattel first and foremost makes toys for kids, and bright and colorful toys sell quite well to kids; thus, colorful Cars sold to kids makes perfect business sense.
As I have pointed out before, statistically, Cars collectors mean almost nothing to Mattel in terms of Cars sales, so we should be happy they do anything for us at all like the various odd and weird Cars they do make that are collectable.
As I pointed out some time ago, this website has about 80,000 registered users. If we each spent $1,000 a year on Cars, that would be $80 million in sales. Mattel’s own sales report a few years ago said they made $4.35 BILLION in one year. That means we collectors could account for about .0184% of their annual sales. Meaningless to them, in the long run.
Better math. As of today (February 19, 2016), this site has 89,899 members. That would give us buying power of roughly $90 million, of Mattel’s total gross sales of $4.35 Billion, for a .0206% ratio.
But remember, we buy at RETAIL price, and Mattel sells at WHOLESALE — so on average, we are even less relevant to Mattel’s bottom line. We collectors could be as little as .009% of Mattel’s total sales.
(MET: Cars is a $300 MM property so T5 will take and approve your CARS math. 🙂 ).
I’m happy Mattel seems to be acknowledging us collectors, but realistically, we don’t matter to their bottom line all that much, which makes their recognition of us important. While I doubt many of the site’s members spend $1000 a year on Cars — even over ten years of sales, Mattel gains far more of their income from moms, dads, and kids buying toys to play with.
But the Chase and Super Chase are clearly aimed at us, though I suspect the Hot Wheels guys snag more of them than Cars buyers do.
You’re making the assumption that Cars Collectors spend $0.00 on everything else that Mattel makes. We have more of a voice than you think.
True enough, but for me, I buy zero of anything else Mattel makes … it just doesn’t appeal to me. But still, the numbers of people who spend at least $1000 a year on their hobby is unlikely to be enough to generate that many sales for any hobbyist firm.
If this site has 90K users, how many are dead or dormant accounts of folks who buy nothing?
I don’t see them finishing this series. If each racer would have a different color tire, then they rapidly run out of colors. Based on a typical color wheel, we already have four of the six primary and secondary colors shown.
Raoul CaRoule seems to have red front tires and blue rear tires.
We were able to get a set of these this morning. They are being held in the back for a release date of 2/28/16, but they are already in the system and rang up OK. $19.99 for the 4-pack and $4.99 eh for the singles. One toy manager says there will be an endcap when they are put out. I got the impression there will be other related merchandise as there was when the Neons rolled out. I wouldn’t be surprised if there’s a book with the story in it.
According to the package:
“While in Rio for Car-nival, the T-ROC racers visit an abandoned racetrack. The legendary course is covered with debris. But the racers never back away from a challenge and put the pedal to the metal for a danger-filled race on the Ghost Track!”
The grammar is terrible, but the diecasts are very nice.
And! Raoule gets his proper black windshield band for the first time ever on a Mattel diecast!
Target DPCIs:
087-07-2537 4-pack
087-07-3032 singles
Francesco is one to a case.
Shu is three to a case.
These are £8.50 on the UK Disney Store site and the same price in the UK for the Carbon Racers, do they really cost that much more to make?
(MET: Well, there is the whole VAT thing & transportation/distribution costs higher but part of it is the built in currency exchange & fluctuation thing).
DPCI?
Looks like the one for the 4-pack was in the earlier post from November:
087-07-2537
My receipt has 087071962 as item number
“CC”
087071962 is the basic Cars line.
I wonder how many people will mistake these for Hydro Wheels?