Bloomberg reports …“Mattel Inc. and Hasbro Inc. have held talks about merging two of the world’s biggest toy companies, according to people familiar with the matter, in a deal that would bring together the manufacturer of Hot Wheels with the maker of My Little Pony.

Hasbro approached Mattel about a potential transaction late last year, and the companies have held on-and-off-again talks about a deal, the people said, asking not to be identified as the situation isn’t public. Details of how a transaction might be structured couldn’t immediately be learned. The talks may not lead to a deal, the people said.

Representatives for Hasbro and Mattel declined to comment.”

You can read more at BloombergBusiness – there’s also a video but the “expert” they had on is a clueless nitwit – he didn’t know that Transformers is Hasbro.