Mattel & The Frozen-Disney Princess Problem
By metroxing
Posted in Marketing, Mattel on 29 December 2015
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“Bloomberg Business” has an interesting article on how Mattel upset Disney by launching a new doll line, Ever After High … “… Things got more complicated in the late 2000s, when Mattel released a line of princess-themed Barbie DVDs and dolls, essentially pitting them against Disney’s line. When Barbie’s sales started to fall in 2012, she […]

Mattel Disney PLANES: Clearance to Take Off
By metroxing
Posted in Disney Pixar CARS, Disney Planes, Mattel Disney Planes Diecast on 29 December 2015
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Thanks “Michael VN.” Hopefully it’s just business as usual for Target – clearance and then re-order the same stock again later in January … And that it’s not an overall “EOL” clearance … in the upper right hand corner on the label is the % of the discount though of course, since we know CARS/PLANES so […]