Retail Toy Sales 2013
Via NPD.
The NPD Group, 2013 US retail dollar sales of toys experienced a decline of 1 percent when compared to 2012*. Retail sales do appear to be impacted by 2013’s shorter holiday shopping season. While the weeks of Black Friday and Cyber Monday saw respective sales increases of 4 percent and 24 percent (compared to the same time periods in 2012), the remaining weeks experienced softer sales vs. 2012.
Disney had three of the top 5 absolute dollar growth properties, including Doc McStuffins, Sofia the First, and Disney Planes. Nickelodeon’s Ninja Turtles and LEGO Legends of Chima both claimed spots in the top 5 growth properties.
Top properties for the year based on total dollar sales (in alphabetical order) included Barbie, Disney Princess, Monster High, Nerf, and Star Wars.
You can read the rest at NPD.
Mattel’s bad quarter results here.
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12 February 2014
One Comment
I’m a little surprised that Disney Planes was one of the top 5 absolute dollar growth properties. Other than a few ho-hum playsets and micro-drifters, there didn’t appear to be much “new” merchandise out there. But then it’s a relatively “young” franchise and probably had some room for growth around Christmas.
(MET: It always helpful to start from zero … unlike some of the other ones. 🙂 ).