It’s confounding why these cards have survived through thick and thin, feast or famine, hell, high water and the last ice age.

But the short cards (aka: Check Lane cards) have survived to fight another day.

On the surface, they certainly make sense – shorter cards means less peg space blocking other items and more items in the limited register areas; retail stores like having impulse items by the register; it’s another peg at a store upfront as a last minute reminder and constant marketing presence. All good. But the Mattel Disney Pixar CARS short card/check lane plan makes very little sense … the reality is they re-design and print shorter/smaller cards and create ONE or TWO case assortments – and like with Porto Corsa – maybe 1 shipment in a year. They’ve been around since 2008 and with every card design, they seem to ship a little fewer assortments and fewer orders … and now, “Wraukn” found these at TRU – even if all TRU’s get a case, which seems unlikely, we’re taking about 700 cases – so it’s weird that these have survived … though for TRU, they are actually perfect. They can sell the core CARS and NEVER have to price match. 🙂 Since it’s pretty unlikely Target or WM will get them AND have a lower price than them at the exact same time … TRU has finally found the “Themes 2013” CARS and cards they can get on-board with.

But if you’re collecting them all … here’s the full list …

Good luck!