Disney Pixar CARS: Still #1 For Disney
While most of the article is how Hasbro sales are down – mainly due to a wrong mix of Disney Avengers action figures, there is an interesting section on CARS … the quote is from Walt Disney CEO Robert Iger …
‘Cars’ Comparison
Disney generates royalties on sales of movie-related merchandise from licensees such as Hasbro. Revenue in Disney’s consumer products division rose 8.3 percent to $742 million in the quarter that ended June 30. A smaller percentage of the unit’s sales came from movie-related merchandise than in the year-earlier period, the company said.
“This is kind of a long-term proposition,” Iger said on an Aug. 7 conference call. “‘Avengers’ is not as strong as ‘Cars,’ but until the DVD comes out and we get into the Christmas season, it’s way too early to assess this.”
“Cars” ranks first in merchandise sales for Disney movies, Iger said.
You can read the rest at Bloomberg.
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3 September 2012
3 Comments
Hasbro sales are down because of price, plain and simple. Check the price of any action figure. A small pierce of plastic with vibrantly colored card stock should not cost $9.99. I buy for an adult collector (son, 38 years old). For a child? I’d hope he or she would gravitate towards Cars (less than $4) or Hot Wheels ($1 or less). Right now Iron Man action figures are all over. Kids usually have a short attention span. New movie comes out, and, they want something else.
As to Cars II, I check and buy for a collector on this site. It is really difficult to find castings on her want list. Of course gross revenue is going to be down when you cannot spend your money.
“…most of the article is how Hasbro sales are down – mainly due to a wrong mix of Disney Avengers action figures…”
Looks like Hasbro has the same problem a Mattel with too many Finns, et al.
Darn tootin’