In a major drift from the norm and following the huge big spirited middling success of Squinkies, Mattel has apparently decided there’s money in mini, mini MicroDrifters.

“These small-scale vehicles feature ball-bearing technology that allows them to race, drift and swarm-just like they do in the Disney*Pixar Cars films. Sold in packs of three, kids will want to collect them all!”

While I have not actually seen onein person – I believe they are about an 1″ in length and as I understand it, the wheels do not roll but there’s a metal ball bearing (or more?) that lets the MicroDrifters glide and race (aka: “swarm” … which I believe is marketing speak for rolling around together by dint of gravity and the whole motion will stay in motion thing … Or as the back of the box reads – SIR ISAAC NEWTON, “I Made these!”).

Yes, believe it or not – a smaller “action agent.”

Maybe you can secretly steal someone MSOS set and secretly replace it with these and they’ll go mad believing that diecasts shrink without properly maintenance?

Though of course, only a few racers are being released in the first wave – if it does well, who knows?

They actually come in 3-packs – not sure on the pricing.

But Mattel is going all in – this is not just some small potatoes launch, there are playsets, tracksets and carrying cases. (just like Squinkies).

In fact, this line is getting THE COLOSSUS …

“This true-to-scale Colossus can tip others as he scoops up Hyper Drifters vehicles with his loader and stores them in back. Dump to release and watch the cars (which feature ball-bearing technology) race, drift and swarm-just like they do in the Cars films!”I’m not sure the description matches the actual functions of the movie dump truck, Colossus – sounds more like a cross with the Mini Adventures Screamin’ Banshee?This Colossus for the MicroDrifters is about 9.5″ in length.There is also a Mack playset/carrying case:“The Hyper Drifters Mack Case features room to hold all 18 first-season Hyper Drifters vehicles and a clear side for viewing the collection. Hyper Drifters vehicles feature ball-bearing technology that permits unique movements. For added fun, Mack, who is a Hyper Drifter too, detaches from the case and can race, drift and swarm-just like he does in the movies!”*(this is the Squinkies version)* I must’ve missed the scene in the two films and in Toons where Mack drifts and swarms. 🙂
A giant “gas dispenser” carrying case/playset/trackset:“Cars Hyper Drifters Dispenser*: This dispenser, shaped like a gas station pump and decorated in racing decals, will hold 10 of the Cars Hyper Drifters Vehicles. Hyper Drifters vehicles feature ball-bearing technology that permits unique movements. Release the vehicles from the bottom of the dispenser to watch them to race, drift and swarm-just like they do in the Disney*Pixar Cars films!”There also a hint there’s some playset/tracket where they race around which makes sense.So, are you in? Are you drifting towards MicroDrifters? Will you accidentally eat one?