Lego “Hologram” 3D Augmented Reality AR Shopping
Okay, it’s not really a hologram and it only appears in the TV screen but still pretty cool … Apparently at Lego Stores and maybe select retailers, when you hold the Lego box in front of a special TV screen … you get a 360 view of the Lego bricks of that set assembled and in video action!
Just think, in a few years, they’ll be able to read your RFID Driver’s License and when you pick up a Star Wars Blu Ray, Princess Leia will be that hologram beseeching you to help her, BOB – by buying this Blu Ray – you’re my last hope! 🙂
Or Mater will show that really, these color changers work and demo it for you …
Technology – GGGGGGGOOODDDD.
23 September 2011
3 Comments
Did anyone else have troubles posting comments on this post this morning?
Our LEGO store has had that screen for quite a few years, now; maybe we were a test market?
It’s definitely cool, but it’s also a bit wonky; you have to stand in just the right place, and while there’s a mat on the floor with two footprints showing you where to stand, it keeps getting kicked around and never seems to be where it’s supposed to be.
Still, the kids love it — though I think the actual built sets that are on display probably sell more LEGOs than the virtual video thing.
This feature used to only work on the City sets, I wonder if they’ll be expanding it because it is pretty cool