Disney Pixar CARS 2: All Your Shipments Belong to Us
The other day, there was some discussion about licensing revenue … generally brand licensing is about 10-20% of the cost of the item you buy.
Via the LA Times.
“In the five years since its 2006 release, “Cars” has generated global retail sales approaching $10 billion, according to Disney. That ranks the Pixar film alongside such cinematic merchandising standouts as “Star Wars,” “Spider-Man” and “Harry Potter,” as well as its own paean to playthings, “Toy Story,” according to researcher NPD.
No fewer than 300 toys — and countless other items, including bedding, backpacks and SpaghettiOs — are rolling out in stores, in anticipation of the “Cars 2” opening.
“We anticipate the consumer products program to be the largest in industry history, eclipsing the high water mark set by ‘Toy Story 3,'” Disney Consumer Products Chairman Andy Mooney said in a webcast last week before the annual toy licensing show in Las Vegas. Last year, the third installment of “Toy Story” generated $2.8 billion in merchandise sales…
Pixar chief creative officer and “Cars 2” director John Lasseter, a devoted car buff and toy collector, recognizes that the cars and race courses in the two films naturally fit with how children play. By introducing the spy element in the sequel, he was able to add cool gadgets to the vehicles — and create even more merchandising opportunities. Every car in the movie — no matter how minor — has a name and a back story, in a nod to the fans who have continued to collect the toy cars.
“The toy sales have actually gone up every year since the movie came out, and that’s all over the world,” Lasseter said in an interview. “The products are really a manifestation of the love of those characters … and are a way that collectors, kids, families, can have the characters be with them beyond the boundary of the film.”
Of course, if you have free time, feel free to check out a database of every CARS 2 container shipment that came into the US. It’s around 420 containers of Disney CARS 2 merchandise if you just want a summary. 🙂 Or you can buy just the Mattel report for $99 (aka: 25 singles).
Yes, at TakeFive, we cover all the bases and all your bases and shipments belong to us. 😛
| « Mattel Disney Pixar CARS 2 Diecast: Next Deluxe Oversized CARS … | Mattel Disney Pixar CARS 2 Diecast: More Wave 2 CARS … » |
29 July 2011
17 Comments
That pic is of the stern (rear end) of the boat.
Yeah…realized that as I was adding the face. It’s stretching artistic license a little far…
well, I am happy that this addiction is far more addicting than other addictions….
Now that is a big boat. Don’t think that will fit through the Panama Canal. Now we know why the West Coast gets everything a week before the East Coast!
Umm… I don’t know if that’s true since I haven’t seen a single K-Mart crew chief 2 pack on the west coast yet. Or maybe perhaps I just haven’t been looking hard enough like you die hard guys.
There’s an expansion going on for a third set of locks for the Panama Canal. It will increase the capacity to accommodate vessels carrying 12,000 containers. It will be ready in 2014-just in time for Cars 3 to “Infinity and Beyond.”
Just put up my first T5 forum entry based on this post:
http://www.takefiveaday.com/takefive-forums/my-collection-gallery-showcase-group6/customs-forum20/connie-tainer-no-cars-for-you-thread97.0/#postid-672
It’s Connie Tainer…”No cars for you!”
Love it, but I would have gone with Khan Tainer. 🙂
Khaaaaaaaaaaaaaaan!
(Had to be said.)
Wish I’d have thought of that!!
“The toy sales have actually gone up every year since the movie came out, and that’s all over the world,” Lasseter said in an interview.
Umm yeah no kidding since the prices have gone up each year!
I have a sudden urge to add a mouth and eyes on that boat thing.
It kind of has a lobster look to it — the two towers could be its eyes, and the lower front end could be its mouth.
I thought the same thing!!
It’s even got big green teeth in the front end!
Hmm, so maybe they WILL continue the Cars 1 line…
Interesting link Met on the containers shipped.