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Mattel Disney Pixar Diecast CARS: Le Canadien Pit Race Off

They have arrived in Le Walmart Du Canada … makes WM sound all classy, doesn’t it? 🙂

(If you know French, please do not correct my French as I’m an American and in Marketing. Marketing rules trump logic, proper grammar and we make our own rules including punctuation, eh?)

However, graphic designs and especially graphic designers at Mattel – please avert your eyes …

vit-card
Yikes! Sacre bleu!

Why not slap the lyrics to O Canada on there somewhere?

There is a band in the middle where we can see the background art. Maybe a news crawl was supposed to go there? What the holy hand grenade is going on here?
warning1
Okay, I realize you want to warn French & Spanish speaking parents about the kids under 3 chewing on Vitoline and the launcher but really? No other design option other than a giant red banner covering the art … and if the TWO logos there aren’t enough – you have to add a NEW sticker?

launch
Though I admit – Lance Les Voitures Pour La Course! sounds much cooler – just shout that during your next argument and the other person in the bar fight will just slink away … even if they speak French, they’ll think you’re crazier than he is 🙂

shifty
And Shifty Drug does look kind of shifty*

card-back

Of course, Pit Race Off makes very little sense in English, does it actually make more sense in another language?

Thanks for the pics, Darren R. – Enjoy your Course Dans Les Puits!

*Please do not taken Shifty Drug internally. Please stop taking shifty drug if you lose limbs from your torso during normal activity during the day. Please stop taking shifty drug if you experience happiness, general high spirits and the an urge lasting more than 6 hours to press the tiny button. Please do not launch shifty drug if you are near your nursing wife or nursing mothers in general. Shifty drug should not be used as an inhaler but can be considered safe as a contraceptive if you drive it up and down the body of your date, husband or wife during a romantic evening and make vroom, vroom noises.

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