Article Archive for 26 September 2008

Mattel Disney Pixar Diecast CARS: The “FPG” CARS-Star Wars Crossover
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Posted in Advertising, diecast, Disney Pixar, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 26 September 2008
Stats: and 28 Comments

Sure, anyone can make a list but how about an actual mockup … Courtesy of FPG …

Mattel Pixar Diecast CARS: The Short Card “Lane Mates” Check List
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Posted in Advertising, Checklist, collecting, diecast, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 26 September 2008
Stats: and 26 Comments

The short card “Lane Mates” are certainly an odd duck portion of the line. In theory, by having shorter cards, stores can hang more pegs and hence, more sales per square pegboard and while Mattel doesn’t save much on cardboard, you times $.001 cents by a couple million and it adds up … except that […]

Mattel Disney Pixar Diecast CARS: Unleash the Hounds, Widen Your Search!
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Posted in Advertising, Checklist, collecting, diecast, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 26 September 2008
Stats: and 38 Comments

“I want a hard-target search of any residence, gas station, farmhouse, henhouse, doghouse and outhouse in that area. Check-points go up at 15 miles” These very words are being barked at families around the country as we slide down our CARS poles and drop into our Bentley convertibles* to go racing out into the streets […]

Mattel Pixar Diecast CARS: Toys R Us – Sale 48 Hours, Sidewall Shine 96 Hours
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Posted in Advertising, Checklist, collecting, Film, Marketing, Mattel Disney Pixar CARS, Retail, Toys, TV on 26 September 2008
Stats: and 26 Comments

This sales ENDS Saturday night so you have @48 hours left (minus the hours they are not actually open …). And while this store has no left none now, NO RAINCHECKS so if it looks like this below … that’s your shopping choice but hey, at least it’s about 30% off. AND you have about […]