Mattel seems to jumping on the gun on the website.

For SECOND-CLASS citizens, you know the first level Hot Wheels Collector Club members, they have already pre-announced the Motor Speedway of the South for you is a sell out.

For Red Line Club Members, it merely announces the date it will go on sale, the 20th of May.

Don’t panic – just sloppy web housekeeping.

Here is a screenshot from a few minutes ago (today is May 18, 2008).

So, nice job of not only causing undue panic but playing into the hands of the er, few, many, millions who think you … well, don’t think too much about us …

Of course, this also might mean you don’t really have a handle on how this whole HTML, web thing works when someone somewhere either can’t code in the words UNAVAILABLE YET or you have already pre-loaded the page for Tuesday presuming they’ll have to load the page anyway after a couple hours of the Motor Speedway going on sale … perhaps not really boding well for Tuesday morning when a few, many, thousands, might be attempting to login and buy all at once.

So, panic now or panic later?

We might want to keep this info handy:

Red Line Club Customer Service:

1-800-858-0102, Monday-Friday
7 a.m. to 10 p.m. Central Time

So, good luck all and hope we survive all this with dignity, decorum and calm … or is is too late for that already?

(Please note, I could’ve been a total bas**** and titled this post – MOTOR SPEEDWAY OF THE SOUTH – SOLD OUT! but then I didn’t want to cause a pre-riot before the real riot on Tuesday …)

So, again, NOT sold out – just a jumping of the gun of web design …