Article Archive for 7 September 2007

New iPods: What’s New, What’s In, What’s Out, What’s Different
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Posted in Apple, Gadgets, Internet, iPhone, Marketing, Retail on 7 September 2007
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With the onslaught of iPod changes, it’s easy to get confused as to what’s new, and what’s different – especially now that old iPhone users get $100 credit – a free or nearly free iPod (some models). THE SHUFFLE The shuffle is perfect for someone who flat out wants the smallest, least obtrusive thing to […]

Web Start-up Fetchback Creates New Cyberstalker-ware
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Posted in Advertising, Internet, Marketing, Media on 7 September 2007
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The new start-up Fetchback is billing their new “ware” retargeting. “We’re enabling companies to reconnect with a lost customer,” says Chad Little, CEO of Fetchback.  I call it cyberstalking. Fetchback works like this: Say you stumble across the website of Discover Card (which happens to be a Fetchback client). After realizing your mistake after a […]