Article Archive for May 2007

The Real Coke Classic: Mexico Coke with Cane Sugar at Costco
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Posted in Food, Marketing on 4 May 2007
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Made with real cane sugar – as it should be – now at Costco (at least here in Northern California). You get 24 BOTTLES (12 oz each) for about $18 + recycling deposit. Does it taste better? Oh yeah. Of course, Coke claims it tastes the same … why did they switch? Because corn syrup […]

Sao Paulo Brazil eliminates ALL outdoor advertising
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Posted in Advertising, Marketing, Media, Retail on 4 May 2007
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So what does a major metropolitan area without billboards look like? Check it out at Tony DeMarco’s Flickr site here.   Some go as far as to call plastering of anything not moving with ads “Brandalism”. Doubtful this trend creeps onto U.S. shores but it stuns the mind to contemplate it all.

Advertising Jingles – take the test
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Posted in Advertising, Media, Music, Retail, TV on 4 May 2007
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  Mental Floss is a great time waster of a site. It’s Friday, so take a few minutes to take the following quiz.  There are 16 brands listed on the page with 16 soundbites of their corresponding jingles. Can you get them all?  Two stumped me for a bit but I made my guess and […]

MySpace and politics
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Posted in Internet, Media, Politics on 4 May 2007
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Clearly, the sheer mass of eyeballs that is collected via Myspace is a force to be reckoned with. Politicians, ever apt to sniff out dollars and votes, have listened to their millenial generation staffers and have got in the ‘game’. Is there a way to forecast the ‘young’ vote (even though the young voters are […]

American Idol: The Show For the Millennial Generation
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Posted in Marketing, TV on 4 May 2007
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People seemed puzzled by the massive hit that is AI. From 2003 to today, it is a ratings juggernaut – why? I think there are several key reasons. We live in an era where parents respect, encourage and want kids as small as possible to form opinions – sure there are some lines draw involving […]

Japanese snack foods rule!
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Posted in Food, Marketing on 3 May 2007
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You gotta love the packaging for this bag of Doritos from Japan. I guess if you eat these, you’ll feel like you just got kicked in the nads. Now that’s flavor!  I can’t read Kanji but does that say squid flavor?

Cable TV A La Carte: You Want Censorship?!!!
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Posted in Marketing, TV on 2 May 2007
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Sure, it sounds good on the surface but like in a restaurant, if you order a la carte, you just end up paying $18 for breakfast in Des Moines. Cable ala carte may have worked 20 years ago but not now. If you look at the Top 50 cable networks ratings, about 48 of them […]

Dell to install Linux on its pcs but why not OSX?
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Posted in Apple Mac, Computing, Internet on 2 May 2007
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So Dell must really be feeling the heat. First, Michael Dell comes back as CEO and boots aside his chosen successor and then they lose their top market share spot to HP. What’s next? OSX versions….one can only hope for a player with Dell’s expertise to obtain that license but that has been tried before […]

Ikea: Cheap Tax Deductible Symbolism? Wal Mart Looking Smarter
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Posted in Advertising, Internet, Marketing, Retail on 1 May 2007
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Ikea has definitely lost their way – their selection is much more expensive and more knotty pine and cinder block looking everyday now … but there latest attempt at being green is an amazing and cheap symbolism scam on their part. They are now charging a nickel for every bag you use – so what […]

Pulp SciFi Magazine Covers are a wonderland of design
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Posted in Books, comics, Film, Media, Science, TV on 1 May 2007
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Amazing Stories, Thrilling Wonder Stories, Startling Stories…name your lurid moniker. These old pulps are wonderfully art directed considering they were designed to do one thing – sell. These covers helped to set the adolescent mind into motion like throwing gas on a fire. The cover lines were wonderfully leading and many of these old pulps […]